Personal Care

Fixate™ Hair Fixative Polymers

Our fixative polymers include Fixate™ PLUS, Fixate™ G-100, Fixate™ Superhold and NEW Fixate™ Freestyle polymers.

  • Fixate Freestyle polymer when combined with Carbopol® rheology modifiers, produces classic hair gels with hold strength that can be tailored from normal to ultra-high.
  • Fixate Superhold polymer is a polymer designed for stiff hold, humidity resistance, excellent shine, superior performance and styling versatility.
  • Fixate PLUS polymer is a revolutionary polymer for hair styling that combines long-lasting style support and exceptional humidity resistance.
  • Fixate G-100 is a polymer for low viscosity formulations requiring soft touchable hold, curl retention, and good humidity resistance.

A broad range of hold and stiffness levels, from soft touchable hold to a firm crisp finish can be achieved with various usage levels and formulation techniques. Use the chart below to select the fixative polymer that is right for your application.

All Fixate™ hair fixative polymers provide humidity resistance, low flaking and high clarity.

Fixate™ Hair Fixative Polymers  Rheology in combination with Carbopol® Polymers 
Product Name/
INCI Name
Hold 24 Hour Humidity
Resistance*
Shine Viscosity
in Formulation
Flow Properties Yield Value
Fixate™ G-100 Polymer
AMP-Acrylates/Allyl Methacrylate Copolymer
Soft Good Very Good Low-Medium Long Low
Fixate™ PLUS Polymer
Polyacrylate-14
Soft Excellent Very Good Medium-High Short High
Fixate™ Superhold Polymer
Polyacrylate-2 Crosspolymer
Stiff Excellent Excellent Low-Medium Medium-Long Low-Medium
Fixate™ Freestyle Polymer
Acrylates Crosspolymer-3
Stiff Excellent Very Good Low-High Short High
*HHSCR Lubrizol’s High Humidity Spiral Curl Retention Test – Tested at 2 wt% TS fixative polymer